Dr. Polymeros Chrysochou

Biography

Polymeros Chrysochou is a Professor at Aarhus University specializing in marketing research, with a focus on food consumption, food packaging, and technology adoption. His recent work examines sustainable practices in food consumption, emphasizing the viability and implications of food packaging reuse to foster environmentally conscious consumer choices. He regularly consults for companies and delivers public speeches in his areas of research expertise. Chrysochou serves on advisory boards for startup enterprises and is an active reviewer for the European Research Executive Agency. Additionally, he contributes to accreditation panels for educational programs within research institutions in Greece. He holds an adjunct researcher position at the American College of Greece's Centre of Excellence in Food, Tourism, and Leisure. Previously, from 2012 to 2021, he served as an adjunct senior lecturer at the University of South Australia and the Ehrenberg-Bass Institute for Marketing Science. Chrysochou's extensive experience includes supervising PhD students and facilitating courses on various topics including Strategic Brand Management and Consumer Behavior. His research interests are diverse but consistently intersect with branding and marketing communication, particularly in the context of food marketing and package design.

Research Interests

Courses