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Poornika Ananth is an Honorary Research Fellow at the UCL School of Management and an Assistant Professor specializing in Innovation Management at the Department of Technology and Operations Management, Rotterdam School of Management, Erasmus University. She holds a PhD in Organizational Innovation and an MSc in International Strategy and Economics from the University of St Andrews. Poornika's research interests focus on creativity, sustainability, and problem-solving, with empirical investigations spanning areas such as theatre, architecture, and radio production. Her work reflects personal interests shaped by experiences in theatre and guest presenting on BBC Radio London. She has contributed to various academic texts and participated in panels and roundtables, disseminating her research in academic settings. Poornika is dedicated to advancing understanding in her field through innovative research and engagement with contemporary societal challenges.