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Pradeep K. Chintagunta is the Joseph T. Bernice S. Lewis Distinguished Service Professor at the University of Chicago Booth School of Business, focusing on empirical studies of consumer and firm behavior. His research primarily explores packaged goods, pharmaceuticals, and technology markets, with an emphasis on how pricing and advertising impact distribution channels. Chintagunta has a keen interest in 'development marketing', analyzing how marketing can aid economic development and improve health outcomes in emerging economies. He contributes to the academic community through editorial roles in various journals and has published extensively in premier outlets including Marketing Science and the Journal of Marketing Research. Chintagunta has also received recognition for his teaching, being named among Chicago Booth's top professors by BusinessWeek. He earned his undergraduate degree in mechanical engineering from Banaras Hindu University, followed by a postgraduate diploma in management from the Indian Institute of Management, and a PhD in marketing from Northwestern University. Chintagunta has taught at prestigious institutions such as Harvard Business School and Cornell University's S.C. Johnson Graduate School of Management. His hobbies include collecting vintage electronics and traveling. He actively participates on advisory boards for Operation ASHA and MuSigma Syntasa.
The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.