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Prasad Vana is an empirical researcher who utilizes statistical econometric methods, machine learning, structural models, and lab experiments to focus on identifying causal effects. He joined the University of Oxford in 2025 as a Fellow at Kellogg College. Prior to this role, he worked at the Tuck School of Business at Dartmouth College in the USA. Prasad holds a PhD from the London Business School, a Master’s degree from the University of Texas at Austin, and a B.Tech degree from the Indian Institute of Technology, Madras. In 2022, he was recognized as one of the top 40 business school professors globally by Poets & Quants. His research is broadly situated in the field of digital marketing, concentrating on the actions firms employ within the ecosystem to attract consumers. This includes adopting new forms of digital promotions and advertising, leveraging online reviews for various firm objectives, and managing crises in unsafe digital environments. His work has been featured in podcasts such as the Tuck Knowledge Practice Podcast with Gabriella Miabelli. Prasad teaches an Analytics and AI course in both the MBA and Executive MBA programs.