Dr. Pratibha Ram

Biography

Pratibha Ram is an Assistant Professor in Marketing at King's College London, where she also serves as the Deputy Director of the MSc Online Marketing programme. She holds a Master's degree (MSc) in Marketing with distinction and a Doctoral degree (PhD) in Marketing from the University of Manchester. Her doctoral research, which was fully funded, focused on symbolic branding and inconspicuous consumption in the luxury retail sector. Pratibha began her career in marketing, gaining years of industry experience in business development, branding, and advertising, and this practical experience has significantly shaped her research interests. Her work explores critical areas such as consumer research, branding, and social sustainability, delving into the nuanced social and cultural dimensions of branding and consumption. She has extensive international experience across diverse cultural and academic settings in Singapore, Hong Kong, and the United Kingdom. With over thirteen years of expertise in teaching postgraduate executive education, her notable skills lie in program management and curriculum development. Before joining King's College London, she held a lecturing position at the University of Manchester and has received various awards for academic leadership and exceptional performance. Pratibha is a Certified Management Business Educator (CMBE) and holds a Senior Fellowship of the Higher Education Academy (SFHEA), acknowledging her significant contributions to enhancing students' experiences and engagement. She is currently accepting PhD students.

Research Interests