Dr. Qiang Liu

Biography

Qiang Liu is an Associate Professor at the Daniels School of Business, Purdue University, where he specializes in digital marketing and marketing management. He earned his Ph.D. in Management from Cornell University, alongside master's degrees in Statistics from the University of California, Berkeley, and Public Administration from Peking University. Liu's research focuses on discrete choice models, dynamic structural models, the pharmaceutical healthcare industry, the sharing economy, and digital marketing. His work has been published in leading journals such as Marketing Science, Management Science, and the Journal of Marketing Research. Liu actively contributes to the academic community with various working papers that explore critical issues in marketing and healthcare insurance. He teaches courses that emphasize the intersection of technology and marketing strategies, preparing students to navigate complex market environments effectively.

Research Interests

Experience