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R. Dale Wilson is a Professor of Marketing at the Eli Broad College of Business, Michigan State University, where he specializes in data science marketing. He has developed a passion for advanced data analytics and quantitative modeling over the course of his career. His current research interests include predictive analytics and the creation of data-driven strategies that enhance marketing tactics. Wilson’s work employs marketing analytics, predictive modeling, and statistical analysis, which support decision-making in marketing and provide a competitive advantage. He has published over 100 refereed journal articles and conference papers in leading marketing journals. Prior to joining Michigan State University, he served as an Assistant Professor at Penn State University and as a Visiting Associate Professor at Cornell University. Wilson also has industry experience, having worked as Vice President and Director of Marketing Sciences at BBDO, where he built and implemented advertising decision models for major clients. Additionally, Wilson has been recognized for his contributions to the field, including receiving the IBM Faculty Award and being named one of the “Best Researchers in Marketing.” He teaches courses in marketing analysis, multivariate data analysis, and marketing strategy, while also being involved in curriculum development and executive education programs.
Michigan State University • East Lansing, MI
Serves as a Professor in the Department of Marketing, specializing in data science marketing and predictive analytics.
Penn State University • University Park, PA
Previously served as an Assistant Professor.
Cornell University • Ithaca, NY
Taught and conducted research in the marketing department.
BBDO, Inc. • New York, NY
Responsible for building and implementing advertising models for major clients.
Department of Psychology