Dr. Rafael Bracero

Biography

Rafael Bracero has over 20 years of proven results in brand marketing and partnership development across industry-leading firms including Disney, Procter & Gamble, Activision, and Warner Media. He founded Pathfinder Brand Consulting in 2015 to serve the needs of clients in the consumer packaged goods, technology, media, and public sectors. Bracero exemplifies extensive brand and product marketing experience, having led licensing partnerships across multiple categories with Fortune 500 consumer brands such as Johnson & Johnson, Campbell's, Kraft, and OPI during his tenure at Disney Consumer Products and Interactive Media. Prior to joining Disney, he worked in brand management at Procter & Gamble, Activision, and Del Monte Foods, focusing on brand strategy, product management, product innovation, P&L accountability, and developing integrated marketing campaigns. His expertise also encompasses digital marketing planning, consumer research, forecasting and budgeting, as well as creative agency management. Bracero earned an MBA from the USC Marshall School of Business with a focus on marketing and holds a Master of Public Policy in finance from the University of Chicago's Harris School of Public Policy. During his time gaining his MPP, he worked as an investment banker at Barclays Capital, where he led global project finance transactions. He also obtained a BA in Economics and Political Science from the University of Michigan.

Research Interests