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Raghuram Iyengar is a professor in the Marketing Department at the Wharton School of the University of Pennsylvania. His research focuses on individual-level choice modeling across various contexts, with publications in prominent journals like the Journal of Marketing Research and Marketing Science. He has served as a co-editor for the Journal of Marketing Research and has held editorial positions in several academic journals, showcasing his contributions to the field of marketing analytics. Professor Iyengar’s teaching interests include marketing analytics and decision-making strategies grounded in data analysis, utilizing real-world applications to foster student understanding. His academic background includes a Ph.D. from Columbia University and an undergraduate degree from the Indian Institute of Technology Kanpur. He has received numerous awards for his teaching, including the MBA Teaching Excellence Award multiple times and recognition as a Marketing Science Institute Scholar. Professor Iyengar actively engages in research collaborations and has contributed significantly to understanding marketing interventions' causal impacts.
University of Pennsylvania • Philadelphia, PA
Professor in the Marketing Department focusing on choice modeling and analytics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.