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Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management and an affiliate faculty member at the MIT Institute for Data, Systems, and Society. His research integrates cognitive science, computational neuroscience, and behavioral economics to uncover the underlying principles of rationality and irrationality in decision-making. Bhui's work has been published in prominent journals including the Proceedings of the National Academy of Sciences, Management Science, Nature Human Behaviour, Psychological Review, and Psychological Science. He has received notable accolades such as the Early Career Award from the Society for Neuroeconomics and the Vernon L. Smith Excellence Award from the Society for Experimental Finance. Additionally, Bhui was recognized as a Rising Star by the Association for Psychological Science. Prior to his tenure at MIT, he completed a postdoctoral fellowship in Mind, Brain, and Behavior at Harvard University. He holds a BA with Honors in Economics from the University of British Columbia, an MS in Behavioral Social Neuroscience, and a PhD in Computation and Neural Systems from Caltech.
MIT Sloan School of Management • Cambridge, MA
Teaches various courses in the field of marketing and conducts academic research.