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Dr. Rahul Govind is an Associate Professor at the Business School of Marketing. His research focuses on utilizing spatial dependence and empirical data to address various marketing problems. Dr. Govind investigates geographical similarities among consumers, aiming to create effective solutions for services marketing. He employs existing spatial modeling methods and aspires to develop tools for spatial marketing that cater to consumer behavior. A significant aspect of his research examines health-related issues by analyzing geographical similarities, with the goal of devising spatially variant health marketing strategies. This work is particularly relevant for public policy officials striving to mitigate problems stemming from negative consumption patterns. His contributions to the field have been recognized through various honors and grants, demonstrating his commitment to tackling contemporary marketing challenges.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.