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Ralf Schmälzle is an Associate Professor in the Department of Communication at Michigan State University, where he serves as the Graduate Director for the M.A. program. He has an interdisciplinary background in communication science, health psychology, and cognitive neuroscience, focusing on the biological foundations of human communication. His research integrates advanced methodologies, including functional Magnetic Resonance Imaging (fMRI) and electroencephalography (EEG/ERP), to explore how individuals interpret and respond to health-related messages across media and interpersonal contexts. Schmälzle is the founder of the Neuroscience of Messages Lab and co-director of the Center for Avatar Research and Immersive Applications. His recent studies investigate the influence of artificial intelligence (AI) and virtual reality (VR) on message reception and social interaction, aiming to enhance the understanding of communication's role in individual behavior and societal change. Ralf's commitment to the advancement of communication research contributes significantly to the fields of neuroscience and media psychology.
Michigan State University • East Lansing, MI
Associate Professor in the Department of Communication.
Department of Psychology