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Ralf is the Founding Co-director of the Macquarie University Innovation, Strategy & Entrepreneurship Research Centre and holds the position of Professor of Strategy & Innovation and Associate Dean Research at Macquarie University, Sydney, Australia. He has previously served as Program Director for the Master of Marketing Strategy and Director of Research Training at the Macquarie Business School, as well as Campus Director at the Newcastle Business School. Ralf's research focuses on how organizations can utilize innovation and organizational renewal to maintain competitive advantage. He leads projects centered on service-oriented business models and organizational change, assisting organizations in sensing, shaping, and seizing market opportunities to enhance strategic performance. With experience in multinational corporations across various sectors, including automotive (BMW Group), telecommunications (o2 Telefónica), and consulting, Ralf has provided strategic consulting services to organizations like Oxfam and Ernst & Young. His contributions have garnered recognition from national and international associations, and he has authored published work in prestigious journals such as the Academy of Management Review, Journal of Management, and Journal of Business Venturing.
Applied to Department of Business (MBA Program).