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Raymond Loohuis has obtained professional experience as a strategic marketing and business development manager for corporations active in the European automotive industry. He holds a PhD in social sciences and is currently a management team member of the Entrepreneurship & Technology Management group at the University of Twente. In his role, he effectively combines his prior business experience with his academic career, serving as a senior lecturer in the areas of strategic marketing, management, and business service innovation, particularly focusing on SMEs. He is a holder of the Senior University Teaching Qualification (SUTQ) and is strongly committed to innovating educational systems by implementing challenge-based learning frameworks to enhance the development of students' enterprise skills and create meaningful research impacts in practice. In recognition of his contributions, he has received the BMS faculty's external affairs award for his achievements. Raymond has published in various academic journals including the Journal of Supply Chain Management and the Journal of Service Theory and Practice, as well as contributing book chapters in volumes on regional sustainable entrepreneurship and sociology of organizations.
University of Twente • Enschede, Netherlands
Senior lecturer in the areas of strategic marketing, management, and business service innovation, focusing on SMEs.
Includes specializations in Financial Engineering & Management, Healthcare Technology & Management, and Production & Logistics Management.