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Raymond Pirouz is a faculty member at the MSU Broad College of Business, specializing in Marketing. He has an extensive background in advertising and design, beginning his career as an art director before transitioning to consulting and teaching. He has worked with notable clients including Adobe, NASA/JPL, and Virgin Records, and has served as Director of Marketing for lynda.com. Pirouz's academic background includes an MBA in Marketing and Innovation Management from the University of Michigan and a BFA in Graphic & Packaging Design from the Art Center College of Design. His work has been featured in publications such as Wired and Communication Arts. He has authored multiple books on design and technology, with a focus on innovative methodologies brought to traditional marketing practices. Additionally, he has taught at institutions including UCLA Extension and the University of Waterloo. In 2021, he received the MBA Faculty of the Year award from the Broad College. His teaching emphasizes design thinking and the intersection of technology and commerce.
Department of Psychology