Dr. Raymond Pirouz

Instructor

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Biography

Raymond Pirouz is a faculty member at the MSU Broad College of Business, specializing in Marketing. He has an extensive background in advertising and design, beginning his career as an art director before transitioning to consulting and teaching. He has worked with notable clients including Adobe, NASA/JPL, and Virgin Records, and has served as Director of Marketing for lynda.com. Pirouz's academic background includes an MBA in Marketing and Innovation Management from the University of Michigan and a BFA in Graphic & Packaging Design from the Art Center College of Design. His work has been featured in publications such as Wired and Communication Arts. He has authored multiple books on design and technology, with a focus on innovative methodologies brought to traditional marketing practices. Additionally, he has taught at institutions including UCLA Extension and the University of Waterloo. In 2021, he received the MBA Faculty of the Year award from the Broad College. His teaching emphasizes design thinking and the intersection of technology and commerce.

Research Interests

Awards

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MBA Faculty of the Year

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Instructor Excellence

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Instructor Excellence

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Instructor Excellence

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Instructor Year Award

Courses

MKT 810: Open Innovation Management MKT 820: New Product Development & Portfolio Management MKT 809: Pricing, Profitability, Marketing Metrics MKT 313: Consultative Selling HCM 813: Healthcare Services Marketing MKT 865: Modern Marketing MKT 817: Business Development & Sales Management MKT 355: Entrepreneurial Marketing PIM 862: Customer & Competitor Analysis PIM 863: Marketing Systems IBUS 211: Business Middle East

Requirements for Michigan State University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:17
Reading
Required:17
Writing
Required:17
Speaking
Required:17
Total
Required:80
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
Prerequisites
Bachelor's degree in Psychology or related field At least 15 credits in psychology courses
Application Checklist
  • Transcripts
  • Letters of Recommendation
  • Statement of Purpose
  • CV/Resume
Specialization Notes

Department of Psychology