Professor Dr. Rebecca Halliday

Biography

Rebecca Halliday joined the English Department at the University of Victoria in 2022. Her interdisciplinary research examines the impact of digital technology on consumer culture in areas such as fashion, urban life, and performance politics, with a particular interest in users' material and immaterial interactions with fashion content. She has published work on topics including mediatization in fashion and street style, as well as gender issues in fashion. Her recent research project utilizes affect theories to explore fashion streetwear companies and their engagement with politicized discourses, unpacking how these companies perform activism and resistance through networked communities. Previously, she taught for six years in the School of Professional Communication and the School of Fashion at Toronto Metropolitan University, where she held the position of Course Coordinator for a multi-section hybrid service course in Professional Communication. Her background also includes roles in writing center administration and arts communications, providing a broad foundation for her current academic pursuits.

Research Interests

Experience