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Rebecca Sullivan is a Fixed-Term Faculty at Michigan State University’s Broad College of Business, specializing in marketing where she dedicates her time to teaching and mentoring a new generation of marketing innovators. With over fifteen years of experience in the private sector, Rebecca’s passion for education was ignited during her tenure at Oregon State University. She began her career as an early employee at Right Media, where she played a key role in Yahoo's digital advertising division. Subsequently, she spent significant time at VML, a multinational advertising agency, providing marketing insights to a diverse array of clients such as Microsoft, Ford, Colgate, and the International Olympic Committee. Her expertise extends to consulting, where she has conducted and synthesized research to offer strategic guidance. At Michigan State University, she leads a marketing research consultancy while continuing to contribute to academic literature, including her recent books on behavioral economics and marketing. She teaches various courses that reflect her expertise and commitment to integrating behavioral insights into marketing strategies.
Department of Psychology