Dr. Reginald Sheppard

Biography

Reginald Sheppard is an Associate Professor in the Faculty of Business Administration at the University of New Brunswick, where he has been teaching since 1999. His academic focus is on marketing, with specific interests in the evaluation of marketing performance and market orientation within various industries. He has taught several courses, including Principles of Marketing, Management, Integrated Marketing Communications, and Marketing Research at both BBA and MBA levels. Professor Sheppard has received recognition for his teaching style, notably the Faculty of Business Administration's Excellence in Teaching Award in 2000. Before joining UNB, he had an extensive background in education as a secondary-school teacher and vice-principal, along with experience as a manager of an educational services company and a consultant for government agencies. Reginald's research contributions include numerous journal articles and conference presentations that focus on market orientation and its impact on economic development. He is a Full Member of the Canadian Institute of Marketing, recognized as a Registered Professional Marketer (RPM). His dedication to the field of marketing education and research has been significant, contributing to the understanding of market trends and the development of effective marketing strategies.

Research Interests

Experience