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René Algesheimer is a full professor of Marketing Social Impact at the University of Zurich since 2009. His research interests include studying human values, consumer well-being, and social influence processes related to sustainable living. He has conducted extensive basic and applied research in predictive social analytics, providing actionable insights into virtual communities and social networks. Algesheimer's work emphasizes how social structures shape individual behavior while recognizing that individual actions can also reproduce these social frameworks. In addition to his academic roles, he is an experienced keynote speaker, teacher, and industry consultant. Algesheimer originally aspired to be a professional musician but opted for an academic career, finding fulfillment in working with students on various projects. He has a passion for fine art and nature photography, and he enjoys creativity, design, and literature, all of which energize his academic pursuits.
Department of Law