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René Algesheimer is a full professor in Marketing Social Impact at the University of Zurich since 2009. His research interests focus on studying human values, consumer well-being, and social influence processes for sustainable living. He has conducted extensive basic and applied research in predictive social analytics and has sought actionable insights from virtual communities and social networks. Algesheimer's work critically examines how social structures shape individual behavior, and conversely, how individual behavior can reproduce social structures. He is experienced as a keynote speaker, educator, and industry consultant. Originally aspiring to be a professional musician, he shifted his career trajectory to academia. Algesheimer enjoys teaching and working closely with students, and in his spare time, he pursues fine art nature photography as an expression of his creativity and interest in design.
Department of Law