Dr. Rex Kovacevich

Professor

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Biography

Rex Kovacevich specializes in direct marketing, retail, and financial products for small businesses. He has received the Golden Apple Award and the Faculty Award for Innovation in Teaching, highlighting his contributions to educational excellence. Kovacevich created Marshall's online undergraduate core course and has extensive experience in the corporate world, having progressed through product management and sales management positions at a major California bank. Additionally, he has performed consulting work for both small and large organizations within the financial services industry, enhancing his expertise in the field.

Research Interests

Direct Marketing Retail Marketing Financial Products for Small Businesses

Awards

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Golden Apple Award

Courses

BUAD-307 Marketing Fundamentals GSBA-528 Marketing Management GSBA-566 Evaluating Business Performance

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.