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Rhonda is an academic expert in the field of marketing, investigating the profound impact of emerging technologies on consumer experiences and behavior. Her work explores a wide array of technologies, including immersive technology, mobile and wearable computing, and consumer-facing artificial intelligence, shedding light on the innovations reshaping the modern consumer landscape. She serves as an Associate Editor for the Journal of Consumer Psychology and sits on the editorial review boards for the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of the Academy of Marketing Science. Rhonda regularly publishes research in top-tier academic journals, with work designated as ‘must read' by the Marketing Science Institute. A Fellow at Green Templeton College, she is also the recipient of the John Elliott Teaching Award. In addition, Rhonda is a frequent keynote speaker, having given invited talks in North America, Asia, Africa, and Europe. Her expertise is often sought out by mainstream media, including interviews with the BBC. Rhonda’s research has implications for industry and public policy, and she collaborates with a diverse range of stakeholders including Fortune 500 companies, start-ups, and non-profit organizations, with a shared goal of understanding and improving consumer experiences.
Saïd Business School, University of Oxford • Oxford, ENG, GB
Rhonda teaches various courses including Core Marketing, engaging both undergraduate students and high-level executives.
Department of Politics and International Relations - Higher Level English requirement.