Dr. Rich Guest

Biography

Rich Guest is an award-winning creative marketer with deep expertise in digital media marketing technology. He is currently the co-founder of the consulting firm Perennial Gale, where he collaborates with ambitious leaders in the CPG, entertainment, QSR, and technology industries to maximize the performance and value of marketing organizations. Rich previously served as the senior vice president of brand digital marketing at IMAX, where he was responsible for leading brand strategy, direct-to-consumer eCommerce, research, paid media, digital products, and eCRM initiatives. His work at IMAX involved a significant redesign of the brand's approach through a focus on fandom, editorial quality, and storytelling, which resulted in an increase of over 500,000 followers across key handles. He also held the position of vice president and head of marketing communications at Burger King North America, overseeing advertising, merchandising, design, and media activities with a budget of $300 million. Rich has spent over 20 years at the iconic advertising agency DDB, including its subsidiary Tribal Worldwide, where he has held numerous roles with significant P&L responsibilities, eventually becoming the global chief digital officer. Under his leadership, the teams have produced some of the world's most awarded non-traditional advertising campaigns, earning over 45 awards at the Cannes Lions Festival of Creativity. Outside of advertising, he enjoys collecting old vinyl records, reading hardcover novels, and is a fan of Star Wars, funky tattoos, and the Detroit Lions.

Research Interests

Courses