Dr. Richard Cuthbertson

Biography

Richard is a leading expert in the development of consumer-facing businesses in a data-rich world, with a focus on the diversity of customer experiences across various formats and channels. He combines these insights to create a challenging environment for firms, supply chains, and public policy. His research interests center around the interactions between customers and technology firms, as well as their influence on economic development. Richard has authored over 100 published articles and books, and he has extensive experience leading international research teams to investigate future customer-supplier relationships, performance measurement, and service innovation. Having earned his undergraduate degree from Lancaster University Management School and a PhD from the University of Southampton, Richard has a commercial background in distribution management and marketing operations. Before joining Saïd Business School, he was a senior lecturer at Bournemouth University. He has been a fellow of the Finland Distinguished Professor Programme and has received several awards for his academic contributions. Richard is actively engaged with practitioners and policymakers in the consumer services sector, working with organizations across Europe, Asia, and North America, providing insights into the transformation of consumer services driven by digital technology.

Research Interests