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Richard Gonzalez is the Amos N. Tversky Collegiate Professor at the University of Michigan's Department of Psychology. He received his Ph.D. in Psychology from Stanford University in 1990 and his B.A. in Psychology from the University of California, Los Angeles in 1985. His research interests primarily focus on judgment and decision-making, employing a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. His work aims to understand both normative and descriptive decision-making processes and their applications in real-world contexts, such as product design and medical decision-making. Additionally, he has developed new models that integrate biological and behavioral data to further enhance the understanding of decision-making behaviors. Gonzalez has a notable academic presence, being part of various significant research initiatives and contributing to the advancement of applied statistics in decision-making research. His reputation in the field is underscored by his inclusion in lists recognizing the world's most-cited scientists.
Department of Electrical Engineering and Computer Science