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Richard Yalch is a Professor Emeritus at the Foster School of Business, University of Washington, specializing in Marketing. He received his PhD from Northwestern University in 1974 and has been involved in academia and research since then. His expertise lies in consumer marketing and he has held several key positions including serving as a Visiting Professor at Boise State University and Northwestern University. He has contributed significantly to academic service as the Director of the Computer Policy and held editorial roles for prestigious journals such as the Journal of Consumer Research and the Journal of Marketing. He has been recognized among the top 100 Academic Researchers in Marketing and has received accolades as a Marketing Educator. His current research interests include brand rumors, infomercials, and implicit information processing. He also consults for law firms and government agencies on matters concerning deceptive advertising and product liability.
University of Washington • Seattle, WA
Specializes in Marketing and Consumer Behavior.
Boise State University •
Taught courses in Marketing.
Northwestern University •
Conducted research and taught courses in Marketing.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.