Dr. Rick Van Baaren

Professor

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Biography

Rick van Baaren works in the fields of behavioral change communication, with a special focus on government communication marketing. His research emphasizes unconscious processes and techniques aimed at changing human behavior. Professor at Radboud University, he chairs the Behavioral Change Society within the Behavioral Science Institute and specializes in methods that influence behavior subconsciously. His academic contributions are coupled with extensive professional experience including being the Director at Dijksterhuis & Van Baaren and the co-founder of the Behavior Change Group. He also owns R.B van Baaren Holding BV, which has interests in various fields including behavioral change initiatives.

Research Interests

Experience

Professor

— Present

Radboud University • Nijmegen, Netherlands

Professor at the Behavioral Science Institute focusing on social cultural psychology.

Director

2008-01-01 — Present

Dijksterhuis & Van Baaren •

Owner

2011-01-01 — Present

R.B van Baaren Holding BV •

Director

2015-01-01 — Present

Science Open advertising agency •

Co-founder

2016-01-01 — Present

Behavior Change Group •

Requirements for Radboud University

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:5
Reading
Required:4.5
Writing
Required:4.5
Speaking
Required:4.5
Total
Required:100
PTE
Listening
Required:61
Reading
Required:61
Writing
Required:61
Speaking
Required:61
Overall
Required:67
Prerequisites
Bachelor's degree in relevant field (Linguistics, Communication, or related) Bachelor's thesis grade of at least 8.0/10 (US 3.5+ equivalent)
Application Checklist
  • Passport or ID
  • Official Bachelor's degree certificate (or proof of graduation)
  • Academic transcript of records
  • Description of grading scale
  • Personal statement/Motivation letter
  • CV/Resume
  • Course list/Course descriptions
  • Research proposal or Bachelor thesis
Specialization Notes

Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).