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Rik Adriaans is a lecturer in Media Anthropology at University College London, specializing in the intersection of media and anthropology. His research focuses on exploring the ways in which media practices influence social inequalities and cultural representations. As a researcher, Adriaans engages with various sustainable development goals, particularly aiming to address reduced inequalities through media analysis. His work promotes understanding of how media shapes societal perspectives and experiences. Adriaans is committed to advancing knowledge in media studies and anthropology through academic contributions and teaching.