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Rima Toure-Tillery is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. She holds a Ph.D. in Marketing from the University of Chicago and an MBA from the University of Notre Dame. Her professional background includes experience in the commercial lending industry as well as finance and marketing functions. Professor Toure-Tillery's research focuses on consumer behavior, particularly the effects of self-motivation and self-concept on virtuous behaviors such as charitable giving, healthy eating, and ethical decision-making. She employs experimental survey methods across various settings to investigate the relationship between consumers' thoughts and their motivations. Her work has been published in leading academic journals and has garnered attention from prominent media outlets, including the Wall Street Journal and Harvard Business Review. She also engages with students through innovative courses that introduce new topics and approaches in consumer behavior research.
Kellogg School of Management • Evanston, IL
Teaching and conducting research in marketing.
Kellogg School of Management • Evanston, IL
Engaged in academic teaching and research in marketing.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.