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Rishad Habib is an Assistant Professor in the Department of Marketing Management at the Ted Rogers School of Management, Toronto Metropolitan University. His research focuses on consumer behavior, particularly how people make decisions in the context of innovative marketing practices and social norms. He investigates factors that influence prosocial behavior in consumer contexts, including charitable giving, organ donation, and sustainability in the sharing economy. Rishad completed his MSc in Marketing and Consumer Studies from the University of Guelph and received his PhD in Marketing and Behavioral Science from the Sauder School of Business at the University of British Columbia. His work has been published in various reputable journals and he has been involved in numerous research projects exploring the intersection of marketing and social good.
Department of Chemical Engineering