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Rob McLean is an Assistant Professor in the Teaching Stream at the University of Waterloo's Department of Economics. He specializes in areas such as brand development, entrepreneurship, strategic planning, and business communication. Since joining the University of Waterloo in 2023, Rob has been dedicated to enhancing the academic experience for students by teaching courses on Entrepreneurship, Practical Business Skills, and Strategy Program Integration. Prior to his academic tenure, he managed a consultancy focused on strategic planning and brand development for various sectors including technology, government, non-profit, agriculture, and agri-food organizations. Rob has extensive experience in the business field, having worked on strategic brand development and marketing management for both local and global brands such as Guinness, Sleeman Breweries, Grolsch PLC, and SABMiller since 2009. He has transitioned his professional knowledge into the classroom, aiming to clarify complex concepts and guide students toward building fulfilling careers. Outside of his professional commitments, Rob is an active parent, a perpetual home renovator, and a songwriter.
Includes fields like Clinical, Cognitive, Developmental, and Industrial/Organizational Psychology.