Dr. Rob Schoeben

Biography

Rob Schoeben is an Adjunct Professor at the USC Marshall School of Business, specializing in entrepreneurship and marketing. With a career spanning roles at high-impact organizations, he has contributed significantly to transformative growth periods at companies like Microsoft and Apple. At Carbon, he served as Chief Strategy Marketing Officer, leading the company’s launch at TED 2015, expanding the team from 12 to 100 employees, and developing an innovative subscription-based business model that helped raise $100 million at a $1 billion valuation. His tenure at Apple includes overseeing a 500% revenue growth in the applications division, close collaboration with Steve Jobs on major product launches, and driving the growth of Apple's internet subscription services. Schoeben also co-founded mental health agencies that supported students in over 100 schools across Los Angeles and the Bay Area. Currently, he advises entrepreneurs on product-market fit, sustainable business designs, and crafting compelling narratives for investors and partners alike. Schoeben holds a B.S. in Computer Science from Duke University.

Research Interests