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Robert Blattberg is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. He has made significant contributions to the field of marketing, particularly in areas such as marketing information technology, database marketing, sales promotions, and pricing in retailing. He served as a faculty member since 1991 before retiring in 2009. Prior to his tenure at Kellogg, Blattberg held the position of Charles H. Kellstadt Professor of Marketing and Director of the Center for Marketing Information Technology at the University of Chicago's Graduate School of Business. He earned his PhD in industrial administration from Carnegie Mellon University. Blattberg's research has been published in leading academic journals including the Journal of Marketing Research, Management Science, Marketing Science, and Econometrica. He co-authored four books, including 'Sales Promotions' and 'Customer Equity.' Throughout his career, he has consulted for numerous companies, including American Express and Kroger. He received the John D.C. award for his paper in Marketing Science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation. His research interests focus on database marketing and the use of statistical models to inform marketing decision-making.
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