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Robert C. Hornik is a Wilbur Schramm Professor Emeritus at the Annenberg School for Communication at the University of Pennsylvania. His research primarily focuses on health communication, evaluating health-focused mass media interventions, and the effects of media exposure on health behavior. He has authored significant works including 'Development Communication' and has been involved in over twenty public health communication campaigns globally, targeting issues such as child survival, HIV prevention, and tobacco use. In addition to his extensive research, Hornik has served on five National Academy of Sciences Committees and is a Fellow of the International Communication Association. He has been recognized with several awards, including the Derryberry Award from the American Public Health Association and the Lindback Award for distinguished teaching at Penn. His recent research examines the behavioral effects of misinformation related to COVID-19 and the impact of media content on tobacco perceptions among youth and young adults.
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