Professor Dr. Robert Kozinets

Biography

Robert V. Kozinets is an innovator in methods and theories widely applied by researchers and organizations around the world. In 1995, he invented netnography, a method that employs ethnographic principles to understand digital interaction. He has taught digital research methods that combine marketing and branding theories with ethical practices to both academics and corporations, including American Express, L’Oréal, Sony, and Merck. His inquiries span technology, entertainment, religion, and desire, fostering a culturally passionate approach to the new media economy. Kozinets has edited and authored eight books, including 'Netnography Unlimited' (2021), and co-authored the book 'Influencers' released in 2022. He has published over 120 highly cited articles in top-tier academic journals, along with seven research videographies and numerous poems. Kozinets serves as associate editor for the Journal of Marketing and the Journal of Consumer Research, and is the incoming chair of the Policy Board of the Journal of the Association for Consumer Research. He resides in Los Angeles and enjoys painting, poetry, playing guitar, and gardening.

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