Dr. Robert Meyer

Biography

Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor and Co-Director of the Wharton Human-AI Research at the University of Pennsylvania. His research focuses on consumer decision-making, analyzing how biases emerge in response to new technologies such as AI, and the application of behavioral economics in marketing research. His work has been published in numerous prestigious journals including the Journal of Consumer Research and Marketing Science. Professor Meyer serves as an editor for the Journal of Marketing Research and Marketing Letters, and he is actively involved in various editorial boards in the field. Throughout his career, he has conducted pivotal research analyzing dynamic decision-making processes and consumer behaviors, especially concerning risk and uncertainty in unpredictable environments, evidenced by his studies on disasters such as Hurricane Katrina. Meyer has held roles in several academic institutions before joining Wharton in 1990, including UCLA and Carnegie-Mellon University, and has served as a visiting professor at multiple international universities. His teaching spans various courses including New Product Management and Research Methods, focusing on integrating analytical tools into marketing strategies. Meyer has also contributed to developing executive education programs at Wharton, enhancing business leaders' understanding of marketing dynamics in the context of AI and consumer behavior.

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