Professor Dr. Robert Palmatier

Professor

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Biography

Robert W. Palmatier is the John C. Narver Endowed Professor in Business Administration and a Professor of Marketing at the Foster School of Business, University of Washington. He has served as a Professor since 2007 and previously held positions at the University of Cincinnati and Northwestern University. Palmatier holds a Postdoctoral degree from Northwestern University and a PhD from the University of Missouri. His research focuses on business marketing, sales management, and brand relationship valuation. Palmatier has received numerous awards for his contributions to marketing science, including the Louis W. Stern Award and the Harold H. Maynard Award. He has also been recognized for his outstanding teaching, including multiple EMBA Excellence Teaching Awards. His experience extends to consulting in advertising and digital marketing for notable firms. He is an active contributor to academic journals as a past editor and co-editor, and he has been recognized for his service to the marketing community and has been a member of various advisory groups.

Research Interests

Business Marketing Sales Management Brand Relationship Valuation Advertising Digital Marketing

Experience

Professor

— Present

University of Washington • Seattle, WA

Teaching and conducting research in Business Marketing.

Assistant Professor

— Present

University of Cincinnati • Cincinnati, OH

Initial tenure as a faculty member, focusing on marketing research.

Visiting Professor

— Present

Northwestern University • Evanston, IL

Engaged in academic research in Marketing.

President & COO

— Present

C&K Components, Inc. • Watertown, MA

Led a significant electronics company specializing in communications.

European General Manager, Director of Worldwide Marketing

— Present

Tyco-Raychem Corporation • Menlo Park, CA

Oversaw global marketing strategies for the company.

Director of Worldwide Strategic Planning

— Present

Tyco-Raychem Corporation • Menlo Park, CA

Developed strategic marketing planning initiatives.

North American Sales & Marketing Manager

— Present

Tyco-Raychem Corporation • Menlo Park, CA

Managed sales and marketing operations.

Lieutenant

— Present

United States Navy •

Served on nuclear submarines.

Requirements for University of Washington

Master Program

Requirements

GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105

Prerequisites

Bachelor's degree from a regionally accredited college or university

Application Checklist

  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)

Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.