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Robert Rooderkerk is an Associate Professor of Operations Management at the Rotterdam School of Management, Erasmus University Rotterdam. His research focuses on retail operations challenges and the marketing-operations interface. Rooderkerk is particularly interested in empirical and conceptual research questions related to assortment, product lines, and fulfillment, integrating insights from psychology, consumer behavior, and advanced econometric methods. His work has been published in leading journals such as the California Management Review, Journal of Marketing Research, and Marketing Science. Rooderkerk has received several accolades, including being a finalist for the Dutch Marketing Science award and the Paul Green award. He also serves as a reviewer for top journals in marketing and operations management. An experienced educator, he has taught various courses at different levels including undergraduate, MBA, and PhD. He has held visiting positions at prestigious institutions like Tuck School of Business and UCLA Anderson School of Management, and currently coordinates the Research Training Bachelor Thesis course for BA IBA programs at RSM. Rooderkerk regularly provides advice to companies on assortment optimization and digital marketing strategies, and he is known for discussing trends in omnichannel retailing in various media outlets.
Rotterdam School of Management, Erasmus University Rotterdam • Rotterdam, Netherlands
Teaching and researching in areas of Operations Management with a focus on retail operations and marketing.
Department of Econometrics / MSc Econometrics and Management Science.