Generate a tailored SOP for Dr. Robert Wood. Improve your application with a focused, well-structured draft.
Bob Wood is an internationally recognized scholar in Behavioural Decision Theory at Macquarie University, where he also serves as the Director of the CommBank Diaries 2026 project. He has a significant academic background with a PhD from the University of Washington and post-doctoral studies at Stanford University. His research primarily focuses on social cognitive theory and encompasses a broad range of topics including human adaptability, problem solving, motivation, personality, leadership, and ethical decision making. He has developed and co-developed commercial products based on his research, such as the Active Memory brain training app marketed by ABC and the Cognicity Academy for online measurement training programs. Bob is a Fellow of the Academy of the Social Sciences in Australia (ASSA), the International Association of Applied Psychology (IAAP), the Australian Psychological Association (APA), and the Australian and New Zealand Academy of Management (ANZAM). Additionally, he has held leadership roles in various industry consulting projects and has been a member of the Prime Minister’s Science, Engineering and Innovation Council.
Macquarie University • Sydney, NSW, Australia
Engaged in Behavioural Decision Theory research and consulting, contributing to various projects and publications.
Applied to Department of Business (MBA Program).