Professor Dr. Robert Zeithammer

Biography

Robert Zeithammer is an expert in pricing and quantitative assessment of consumer preferences, particularly in participative pricing situations where customer involvement is key. His research utilizes a combination of analytical models and structural estimation techniques to enhance understanding of online auction marketplaces, such as eBay and pricing channels similar to Priceline's name-your-own-price model. He has focused on the interaction of consumer preferences and bidding behavior in auction contexts and has contributed significantly to the methodology of preference measurement through advanced Bayesian statistical techniques. In teaching, he has developed courses that introduce students to cutting-edge market research techniques, ensuring a practical and rigorous learning environment. His academic journey includes teaching at UCLA Anderson and the University of Chicago, building a strong legacy of interdisciplinary inquiry and methods application. Zeithammer has published extensively in leading journals, offering insights into consumer behavior and auction dynamics, and continues to advance the dialogue in marketing and economics through his research and teaching.

Research Interests

Experience