Dr. Rod Duclos

Biography

Rod Duclos is an Associate Professor of Marketing at the Ivey Business School, Western University. He is a behavioral psychologist whose research aims to articulate, predict, and shape human decision-making behavior in the context of consumer and societal welfare. His interests include the psychology of financial decision-making, risk-taking, the impact of hormones on willingness to pay, prosocial behavior, and judicial decision-making. His findings have been published in premier marketing and psychology journals including the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and the Journal of Personality and Social Psychology. His work has also been featured in popular press outlets such as TIME Magazine, CBS, and Harvard Business Review. Prior to joining Ivey, Dr. Duclos taught at the Hong Kong University of Science and Technology and the University of North Carolina at Chapel Hill. He offers courses ranging from introductory Marketing Principles to advanced topics such as Global Marketing and Strategic Brand Management. Furthermore, he consults for private, governmental, and nonprofit organizations on issues related to consumer psychology and market intelligence across the Americas, Europe, and Asia.

Research Interests