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Roel Lutkenhaus is an Assistant Professor in the Department of Communication Science at the University of Twente. His work focuses on the transformative power of entertainment media within popular culture, concentrating on three main areas: mapping societal undercurrents in digital media networks, designing and evaluating online media interventions aimed at social and behavioral change, and utilizing participatory approaches in intervention design research. Roel completed his Ph.D. with honors in 2020, focusing on Entertainment-Education strategies within the new media landscape. He has applied digital research methods to map online communities and target audiences, advocating for innovative collaborations between content creators and audiences in the shifting landscape of digital media. His work has been piloted in initiatives such as the National Institute for Public Health and the Environment in the Netherlands and the Indian edutainment project 'Main Kuch Bhi Kar Sakti Hoon 3'. With over ten years of experience in journalism and marketing, Roel has pioneered data-driven content strategies prior to his Ph.D. endeavors. His expertise encompasses fields including Computer Science, Online Communities, Social Sciences, and Communication Science.
University of Twente • Enschede, Netherlands
Engaged in teaching and research in Communication Science, focusing on digital media and societal change.
Includes specializations in Financial Engineering & Management, Healthcare Technology & Management, and Production & Logistics Management.