Professor Dr. Roger Mortimore

Biography

Roger Mortimore is a Professor of Public Opinion and Political Analysis at King's College London, where he also serves as the Director for Political Analysis at Ipsos MORI, a prominent research company. He specializes in studying British public opinion through opinion polls, focusing on polling methodology and the media's role in publishing polls, as well as political communications. His research interests encompass modern British elections, populism, and the interactions between public sentiment and political events. Mortimore has published multiple contributions to academic journals and books, analyzing significant electoral trends and voter behavior, particularly in the context of referenda and general elections in the UK. His academic contributions have addressed issues such as the implications of opinion polling in contemporary democracy and how political branding affects election outcomes. Mortimore’s works often explore the dynamic interplay between public opinion and political messaging, especially during critical electoral moments. With an extensive career in political research, he has become a notable authority in the field and frequently participates in academic discussions about the state of British democracy.

Research Interests