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Ron Berman is an Associate Professor in the Marketing Department at the Wharton School, University of Pennsylvania. His research primarily focuses on digital marketing analytics and experimentation, aiming to develop methods for assessing and optimizing returns from online marketing experiments. Berman has contributed significantly to the fields of advertising effectiveness, online marketing, and game theory. He has published his research in leading marketing journals such as Marketing Science and Management Science. In addition to his role as a researcher, he teaches Digital Marketing courses at the undergraduate and MBA levels, contributing insights and expertise to students and industry professionals alike. Berman's experience also extends to venture capital investing, as he was involved with early-stage ventures and has acted as an advisor to multiple startups in the tech space. His educational background includes a PhD and MSc in Business Administration from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics, and Mathematics from Hebrew University of Jerusalem.
Wharton School, University of Pennsylvania • Philadelphia, PA
Teaching and researching topics in digital marketing and analytics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.