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Ron Berman is an Associate Professor of Marketing at the Wharton School. His research focuses on online marketing and the analytics involved in marketing actions for startup firms. His recent work investigates how advertisers often incorrectly attribute sales to results from online advertising campaigns, leading to suboptimal marketing strategies. Berman also explores the effectiveness of search engine optimization (SEO) practices to improve online search engine results, challenging common perceptions in the field. In addition to his academic pursuits, Ron has gained substantial experience in Internet Media investments while working as a venture capitalist with Carmel Ventures and developing software for the Israel Defense Forces. He actively mentors startups at UpWest Labs accelerator and dedicates time to advising young entrepreneurs. Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, along with an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics, and Mathematics from Hebrew University of Jerusalem.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.