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Rosanna Smith is an Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign. She serves as the Co-Coordinator of the Gies Business Research Lab and is a John M. Jones Faculty Fellow. Her educational background includes a Ph.D. in Marketing from Yale School of Management, where she also earned an M.A. and M.Phil. in Marketing. She completed her undergraduate studies with a B.A. in Art from Yale University, graduating Magna Cum Laude. Her research interests revolve around authenticity, aesthetics, creativity, and value construction, as well as substantive topics like beauty work and branding. Rosanna has instructed various courses in brand management, addressing modern challenges in brand asset management. Her recent publications include studies on the effects of marketing strategies on consumer perceptions, particularly in relation to racial representation in advertisements. In recognition of her contributions to teaching and research, she has received several honors, including the Teachers Ranked Excellent award and the MSI Young Scholar designation.
University of Illinois at Urbana-Champaign • Champaign, IL
Teaching and researching in the Department of Business Administration.
Gies Business Research Lab, University of Illinois at Urbana-Champaign • Champaign, IL
Leading research initiatives and projects focused on business practices.
GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.