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Ruth Pogacar is an Associate Professor at the Haskayne School of Business, specializing in Marketing. She holds a PhD in Business Administration from the University of Cincinnati, obtained in 2018, and an MBA from the University of Montana, completed in 2012. Additionally, she has a BA in Linguistics from the University of New Mexico, awarded in 2003. Her research primarily focuses on marketing research, especially the hidden influences of language on consumer behavior. Pogacar investigates how subtle linguistic cues can impact marketing outcomes and evaluations. She has a keen interest in the effects of brand name linguistics on consumer choices and the correlates of brand performance. Additionally, she explores consumer welfare and how the framing of choices biases decision-making. Her work aims to aid marketers and policymakers in understanding how to structure marketing elements to enhance consumer experiences and business outcomes.
Department of Computer Science Master's program. GRE scores are expected for international students.