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Ruud Jacobs is an Assistant Professor in the Department of Communication Science at the University of Twente. He obtained his PhD in 2017, specializing in the persuasive effects of digital games. His research interests lie at the intersection of media psychology, focusing on the interplay between people and media. He explores the 'serious' effects and motivations underlying media use, which are often observed within the realms of entertainment and gaming. Jacobs has a robust background in psychology and specializes in attitudes, research motivation, intention, and the social sciences perspective, integrating elements from computer science and rhetoric in his work. His expertise encompasses analyzing how different demographics engage with media and the implications of these interactions for organizations and communication strategies.
University of Twente • Enschede, Netherlands
Teaching and conducting research in media psychology, focusing on the persuasive effects of digital games.
Includes specializations in Financial Engineering & Management, Healthcare Technology & Management, and Production & Logistics Management.