Dr. Ryan Webb

Biography

Ryan Webb is an Associate Professor at the Rotman School of Management, University of Toronto, and serves as the Academic Director of the Management Data Analytics Lab. His research integrates neuroscience, psychology, and economics, aimed at providing insights into consumer behavior. Recently, he has focused on developing machine learning tools to predict consumer choices based on measurements of neural activity, such as fMRI and EEG, and modeling consumer behavior principles related to information coding in the human brain. Prior to his current role, he received his Ph.D. in Economics from Queen's University, during which time he engaged in research fellowships at New York University and the California Institute of Technology. His work explores diverse topics including behavioral economics, decision-making, neuroeconomics, and neuromarketing. Webb's contributions to understanding the psychological, social, cultural, and personal factors influencing consumer choices have implications for effective marketing strategy development, utilizing data analytics to support strategic business decisions. His educational background includes a B.A. in Honours Economics from the University of British Columbia and an M.A. in Economics from Queen's University.

Research Interests