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Bas van den Putte is a Professor of Health Communication at the University of Amsterdam's Amsterdam School of Communication Research (ASCoR). He is recognized for his expertise in sociocognitive theories related to health behavior, advertising, and health campaigns. His research primarily focuses on enhancing the effectiveness of health campaigns by examining the relationship between content, interpersonal communication, and health behavior change. Van den Putte has collaborated with various advisory boards and organizations including the Trimbos Institute and the Netherlands Nutrition Centre, working on projects that influence public health policy and practices. He has received multiple grants from the Netherlands Organisation for Scientific Research (NWO) and ZonMW, funding research aimed at promoting health education and preventive measures. His significant publications span numerous academic journals, reflecting his extensive research in health communication and related fields.
College of Communication, University of Amsterdam • Amsterdam, Netherlands
Leads the College of Communication.
University of Amsterdam • Amsterdam, Netherlands
Teaches and conducts research in health communication.
University of Amsterdam • Amsterdam, Netherlands
Focused on advertising and health communication.
University of Amsterdam • Amsterdam, Netherlands
Contributed to teaching and research initiatives.
Dutch Institute of Societal and Market Research • Amsterdam, Netherlands
Conducted research in societal trends.
University of Amsterdam • Amsterdam, Netherlands
Pursued doctoral studies in psychology.
Includes departments like Economics, Business Administration, Finance, and Marketing.